MINISO Reveals Its Newly Revamped Flagship Store in India Featuring an Exclusive IP Collection Zone

[ 스페셜타임스 ] / 기사승인 : 2024-02-29 14:40:08 기사원문
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NEW DELHI, Feb. 29, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand proudly announces the grand reopening of its newly enhanced store at the DLF Mall of India on February 24. This event marks a remarkable milestone as it unveils MINISO's first-ever pink-themed store in India. The innovative revamp includes a dedicated Intellectual Property (IP) collection zone, segmented into three unique areas: Sanrio, Disney, and Barbie, offering a unique shopping experience to its customers.




India, one of the country's largest shopping centers, is part of the inaugural batch of MINISO stores in the Indian market. The grand reopening ceremony was honored by the presence of renowned Indian singer Kanika Kapoor, whose mesmerizing performance added a touch of grandeur to the festivities. Furthermore, the mall's atrium was transformed into a lively photo-op zone, adorned with a colossal PENPEN mascot and a Barbie photo spot, attracting both shoppers and fans.




India that focuses on incorporating multiple IP zones. Following the successful launch of Sanrio-themed products in India last year, which saw a 100% sell-out rate for some related accessories, this year MINISO has also launched its highly popular Barbie series in India," said Bella Tu, General Manager of MINISO Overseas Directly Operated Markets and Vice President. "Along with our top-selling fragrance products, we will continue to present more popular IP series products to our Indian customers."

Since MINISO first entered the Indian market in 2017, it has grown significantly, now boasting over 200 stores in more than 120 cities. Many of these stores are strategically located, covering major landmark malls across the country such as Ambience Mall in Vasant Kunj, Phoenix Market City Malls in Bangalore and Chennai, and Connaught Place in Delhi. Additionally, MINISO has established a presence in key transportation hubs with three airport stores, two at Delhi Airport and one at Hyderabad Airport.




Diwali and launched a Valentine's Day campaign, #MinisoLoveIsInTheAir, in malls across Mumbai and Delhi. These events have created a captivating and romantic atmosphere, complete with heart-shaped hot air balloons, further endearing the brand to its customers. This commitment to cultural integration and customer engagement continues to strengthen MINISO's presence and popularity in the Indian market.




India.

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